Another Advert

Just to continue on the theme of advertising, if ‘The Brighter Side’ is my 2nd favourite, then this one is number 1.

It’s an advert for the John Lewis department store – a sort of upper middle class aspirational store. Indeed, when I was moving house I sourced a number of things from them (bath mats) and felt oh so very successful.

Anyway, regardless of that – they do a pretty good line in understated and quite moving advertising that they use to emphasise their position as a constant in peoples lives. From that perspective they’ve got this following advert absolutely spot on…

 Apparently it cost several million pounds to produce, and the song is an excellent cover by Fyfe Dangerfield of Billy Joel’s ‘Always a Woman’.


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