The Worlds Longest Ident

What’s an ident? Well its that little bit between tv shows that reminds you what channel you’re watching.

They normally last between 5 and 30 seconds like the one below for BBC1.

However, Christmas is ratings war and whilst the winner is always the BBC the others try hard to steal a march. So, in order to remind the punters that they have the TV market sewn up, the BBC has come up with an epic ident for BBC One for the Christmas period to parade their celebrities in front of us – in case we’d forgotten that the majority of the TV personalities we know and love work for them! The newscasters are in there too!



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