Of course in times of recession & austerity people make cutbacks. They trim out the things they don’t really need in order to preserve their standard of living. The drop the expensive gym, the magazine subscription, the deluxe organic pet food and also regular foreign holidays.
Whereas travel agents used to advertise all the amazing offers they had to take a family of 4 to one of Balearics for 2 weeks – now they feel the need to remind us why we need holidays in the first place. Thomson’s latest advert makes a pretty decent stab at reminding us…
There was a time when travel was a reason for travelling. When planes and trains and automobiles represented adventure, drama, and daring. Its often with a heavy heart that I board the train for the daily 100mph 9 minute ride to next town. That commute has made trains boring. The same scenery, the goods yard, the 2 bridges, the junction, the tunnel, Bramford, Great Blakenham, Needham fishing lakes, Neeham Market, the malt factory, the lawnmower factory and then Stowmarket station.
I yearn for the day when getting on the train was a big deal – when I was little my Nan and I would catch the train to Felixtowe, a 20 minute journey to the seaside. It cost her £1.25 for her 40p for me. Bargain. I was on one occasion allowed to ride up in the drivers cab and actually pull the lever that made the train go forward! Yes, an 8 year old boy drove a passenger train from Ipswich to Felixtowe.
Anyway, I was randomly browsing youtube for anything nostalgic to share, and I happened across this glorious piece of government propaganda for the former state monopoly railway company. You can tell its propaganda because it contains industrial imagery, glorious scenery and economic activity designed to remind people that we’re still a pretty respectable little country. Magnificent also because it conjured up that special little feeling of excitement, adventure and wonder that perhaps only children can truly experience.